Body Image!!

I constantly bump into women(non-obese ones) that have this desperation to look like someone else more than themselves and I'm quite amazed to see the great lengths to which they go in their desperation to look good. Most people starve themselves or change their diet and get all label conscious and try to get Salt that doesn't say Sodium in the list of ingredients!!! Sometimes its even worse when they think size 2 is bigger and want to reduce to Size '0' or even size '00'.
As much as I support the need to stay fit and wanting to look your best, I don't understand this senseless ruining of your health to look like something or someone that you are not. If you have a naturally big frame you'll never get smaller to a point where you can squeeze yourself into a size 0 clothing and the irony is most women know this, this in turn makes me wonder if they just ignore this fact or if their desperation just prevails over logic!!!
In addition to this wanting to look like someone else ailment most of these women have such poor self-esteem to a point where they have to call normal women fat and ugly just to make themselves feel better. Some women in their 30's pick clothes from the Juniors and girls section and then there's the other kind that would devour the designer outlets to look young and hep without actually understanding that your apparel can only enhance your looks but will not give you a totally new look that you don't have(substitute for a plastic surgery)!!
Majority of these women seek attention and have this need to be noticed and what I don't understand is why do you have to go through so much to be noticed or to even make your presence felt. I constantly wonder how could anyone expect to be noticed or want to be accepted when they themselves cannot accept who they are or how they look!! If you are not comfortable with your own self how could others be comfortable with you??